In 1956, Walt Disney decided to build on DISNEYLAND's success by releasing a series of records based on the various musical acts found in the park. Up until then, Disney recordings were released on outside labels. When the company approached the outside labels, they were not interested, so Walt Disney decided to start up a new recording label. It was called DISNEYLAND Records, both to provide extra promotion for the theme park and as a back handed slap at the outside labels who would now see all future releases come out with the name of the theme parks who records they had rejected.
The first release had nothing to do with the theme park, but with the company's other big property at the time- The Mickey Mouse Club.
Based on Robert Louis Stevenson's A Child's Garden of Verses. Singers Frances Archer and Beverly Gile had performed in a popular segment of The Mickey Mouse Club. Mr. Disney felt that establishing the label with a non-Disney release would show that the public could expect more than just Disney from this new creative endeavor.