Howard Stark, the international playboy father of international playboy Tony "Iron Man" Stark is depicted as Howard Hughes-esque, right down to his appearance.
However for Iron Man 2, we are introduced to a Howard Stark who was more of a forward thinking, optimistic genius. His Stark Expo was a way to bring together the great minds of the world to make the future a better place.
When looking for someone to write a theme song for the Expo, the producers turned to The Sherman Brothers. The Sherman Brothers had written what was widely regarded to be Walt Disney's theme song- There's a Great Big Beautiful Tomorrow. The song was used during the 1964 New York World's Fair at Walt Disney's Carousel of Progress. The song they came up with was Make Way for Tomorrow Today.
Make way, make way Tomorrow's heading our way
Make way, make way Tomorrow's coming today
Oh, a bright new morning is dawning
Make way for tomorrow today
Yes a new tomorrow's a morning
To light up a great new day
Oh the future's brimming with promise
And the promise is heading our way
So keep your eyes on that shining horizon
Make way for tomorrow today
Daring new devices will help us to succeed
Better tools for living will meet our every need
Incredible inventions through new technology
Extending life's dimensions for all humanity
Modern marvels rising around us
Bring progress in dazzling display
So keep your eyes on that shining horizon
Make way for tomorrow today
Make way for tomorrow today!
With this tribute, Howard Stark's character would take on a Walt Disney-ish trait.