Fantasia was considered to be ahead of its time when it was released in 1940. The expensive, revolutionary film would find an audience and acclaim over twenty years later- in the 1960’s. The psychedelic generation would find much to like about the film and often showed up at theaters having enjoyed various hallucinogens. While the normally staid and square Disney Organization never encouraged such indulgences, its publicity department promoted both Fantasia and the similarly trippy film Alice in Wonderland with psychedelic imagery and posters. While it is possible that the company’s art department cluelessly put together the trippy promotional materials, they must have had some idea of what they doing.