Originally, the movie studios wanted nothing to do with television. They feared that the little box in everyone's living room would kill the movies. Walt Disney, however, saw television as a way to promote his movies and more importantly see his biggest dream come true.
Originally titled Disneyland, Walt Disney's weekly show not only provided important cash to build his Magic Kingdom, it also gave him a way to tell the world what he was building out in Anaheim. Most people still didn't fully understand what DISNEYLAND was. Was it a city? A fair? A carnival? Mr. Disney was able to explain what DISNEYLAND would be in a way that he couldn't in a film. The show also made Walt a household name; recognizable by millions around the world.