America received a special gift for Christmas in 1950 from NBC and Walt Disney. One Hour in Wonderland was the first time a Hollywood studio produced a Special for an American television network. Featuring Edgar Bergen and Katherine Beaumont as Alice, the show was sponsored by Coca-Cola, the company's first association with the Walt Disney Company.
The special was a gigantic success, capturing 90% of the viewing audience. Mr. Disney would remember this success four years later when he premiered DISNEYLAND: The TV Show.