The idea for the Gummi Bears came from then new Disney CEO Michael Eisner. Eager to turnaround the company quickly, Mr. Eisner kept throwing ideas around to see what would stick. After seeing how much his son loved Gummi Bear candies, Eisner brought up the idea of doing a cartoon.
Disney Television Animation put together a show that had nothing to do with the candy, except the shared name. In fact, the characters are shown farming "gummi berries" which were a wholesome fruit with special powers instead of sugary candy. The show was a modest success.