In 1994, The Walt Disney Company decided to try something new when it came to promoting its then latest film The Lion King. It gave its American theme parks the funding to create a show or parade to promote the film. This encouraged the parks to have something big to promote the film from its premiere. (Typically the parks would wait to see if a particular picture was successful before spending large sums of money on a show or attraction.) Walt Disney World in Florida created a standard show. DISNEYLAND, on the other hand, created an amazing celebration that is widely considered to be the greatest parade ever produced.
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