Enter Hollywood Records, which would release all of Touchstone and Hollywood Pictures' soundtracks. In order to give the label something to release between films, the company purchased the back catalog for the famed band Queen and began cultivating talent. One of its first bands was The Party a tween band of Mickey Mouse Club members.
The band didn't find much success, though the label could more than make up for its misses through exploiting the Queen catalog and releasing hit soundtracks, like the one for Sister Act.
The label currently releases tween pop, mostly featuring Disney Channel celebrities.